Company
YouTube
Who owns the shelf, who is tied to it on the public record, and how the titles on this desk score.
46
25 titles on this desk. 2 at 70 or above. 9 under 40.
YouTube, LLC — owned by Alphabet Inc. · Parent: Nasdaq: GOOGL
San Bruno, California. Founded 2005. Google bought it in 2006..
The company
YouTube is a public square owned by a search company. Anyone can post. The company sells ads against that, and a premium tier without them. It is not a network with a slate, though it now pays for some of its own shows.
Who owns it
Alphabet owns YouTube. Sundar Pichai runs Alphabet. Neal Mohan runs YouTube. The largest holders of Alphabet are index funds and the founders' supervoting shares. Larry Page and Sergey Brin still hold the control stock.
Public offices
Alphabet is among the largest lobbying spenders in Washington. The issues are antitrust, privacy, trade, and copyright, far beyond the video site. In 2019 the FTC and the New York Attorney General settled a children's-privacy case over YouTube for $170 million. The European Union's Digital Services Act now sets rules for the recommendation feed.
Who connects to whom
Tap a name. The lines are ownership, a job, a lawsuit, or a marriage that is already in the record. Index funds are holders, not editors.
Money, tax, and the payroll
People
Counted inside Alphabet, well above 180,000. YouTube does not publish a separate headcount.
Revenue
Alphabet's company is hundreds of billions. YouTube advertising has been on the order of tens of billions a year. The exact line is in Alphabet's segment note, not a YouTube 10-K.
Tax
Alphabet's tax. YouTube is not a separate return.
How many are watching
YouTube has long said it reaches over 2 billion logged-in users a month. That is the company's own figure, not an audit, and it is not a daily average. Treat the height as a ceiling they claim, not a census.
billion logged-in users, company figure
Who it is built for
Everyone
The only shelf on this rail that a child can open without a membership.
Kids
YouTube Kids is a separate app, built after the privacy settlement. It is not a guarantee.
Creators
The audience is also the supplier. That is the difference from a studio.
Who watches the watcher
FTC
2019 COPPA settlement, $170 million, over children's videos and data.
European Commission
Digital Services Act. Rules for the feed and for taking things down.
Advertisers
The 2017 boycott was the market's oversight. Brands pulled money when ads sat beside ugly videos.
The eight, over time
Now is counted from the titles on this desk. Earlier years keep that shape and move the level. They are the house's prior reading, not eight new audits.
- Industry63
- Household45
- Piety30
- Courage46
- Republic40
- Temperance44
- Truth57
- Stewardship46
What is on the shelf
| Title | Year | Kind | Meter |
|---|---|---|---|
| Food That Held Up a Nation | 2024 | Video | 79 |
| How to Build an Earthen Oven | 2016 | Video | 75 |
| Spirit of God | 2023 | Video | 69 |
| How We Can Keep Plastics Out of Our Ocean | 2019 | Video | 66 |
| Wood Ash Cement and a Fired Brick Hut | 2021 | Video | 61 |
| Wheels on the Bus | 2023 | Video | 60 |
| Backyard Squirrel Maze | 2020 | Video | 59 |
| Phonics Song | 2012 | Video | 55 |
| I Built 100 Houses and Gave Them Away | 2023 | Video | 54 |
| Dude Perfect | 2009 | Feed | 53 |
| Animation vs. Minecraft | 2023 | Video | 50 |
| Glitter Bomb vs Porch Pirates | 2018 | Video | 48 |
| MrBeast | 2012 | Feed | 44 |
| Bath Song | 2018 | Video | 43 |
| Wheels on the Bus | 2018 | Video | 40 |
| Gangnam Style | 2012 | Video | 40 |
| $456,000 Squid Game in Real Life | 2021 | Video | 36 |
| Vlad and Niki | 2022 | Video | 36 |
| Baby Shark Dance | 2016 | Video | 35 |
| Shape of You | 2017 | Video | 35 |
| Despacito | 2017 | Video | 30 |
| Ryan's World | 2015 | Feed | 28 |
| IShowSpeed | 2017 | Feed | 23 |
| Johny Johny Yes Papa | 2009 | Video | 23 |
| Logan Paul | 2015 | Feed | 20 |
Alphabet filings. FTC 2019 YouTube settlement. Company statements on logged-in reach. Mohan's appointment, 2023.
Petition
The desk does not send the letter. Copy it, sign your name, and take it to the person who can act.