Company
Hallmark
Who owns the shelf, who is tied to it on the public record, and how the titles on this desk score.
71
9 titles on this desk. 6 at 70 or above. 0 under 40.
Hallmark Cards, Inc., through Hallmark Media · Private
Kansas City, Missouri. Founded Hallmark Cards, 1910, Joyce Hall.
The company
Hallmark is a private card company that also owns a television channel and a streaming shelf. The stories are small towns, a vow, a child, a job. The company does not report to public shareholders.
Who owns it
The Hall family still owns Hallmark Cards. Hallmark Media is the arm that runs the channel and the streamer. There is no public float and no index fund with a filing to read.
Public offices
Hallmark is not a major federal lobbying name. It does not publish a PAC the way a public studio does. Its civic footprint is the headquarters city and the brand, not a revolving door of former members.
Who connects to whom
Tap a name. The lines are ownership, a job, a lawsuit, or a marriage that is already in the record. Index funds are holders, not editors.
Money, tax, and the payroll
People
Not published for the media arm. The card company is large and private.
Revenue
No public revenue. A private firm does not file a 10-K.
Tax
No public tax return. Anything more precise would be a guess, and the desk will not guess.
How many are watching
Hallmark does not publish subscribers or a nightly rating in a form this desk can chart. The shelf is judged here by the titles, not by a Nielsen number.
Nothing responsible to chart. A blank is better than a made-up audience.
Who it is built for
Women
The channel has long sold itself to advertisers as a women's network, heavier from 25 to 54. It does not publish the panel.
Holiday
The year piles up in the last quarter. That is the programming, and it is obvious.
Houses
Built to be watched with someone, not alone in a feed.
Who watches the watcher
No FCC license fight of note
The channel rides cable and the app. The parent is private.
Advertisers
The real oversight is the brand. A story that embarrasses the card company does not stay.
Common Sense Media
Rates the films that bother to be rated. Many are mild by design.
The eight, over time
Now is counted from the titles on this desk. Earlier years keep that shape and move the level. They are the house's prior reading, not eight new audits.
- Industry69
- Household79
- Piety59
- Courage67
- Republic74
- Temperance76
- Truth69
- Stewardship76
What is on the shelf
| Title | Year | Kind | Meter |
|---|---|---|---|
| When Calls the Heart | 2014 | Series | 83 |
| Signed, Sealed, Delivered | 2013 | Series | 80 |
| When Hope Calls | 2019 | Series | 79 |
| The Way Home | 2023 | Series | 74 |
| Ride | 2023 | Series | 73 |
| Cedar Cove | 2013 | Series | 70 |
| Chesapeake Shores | 2016 | Series | 65 |
| Mistletoe Murders | 2024 | Series | 60 |
| Good Witch | 2015 | Series | 56 |
Corporate history of Hallmark Cards and Hallmark Media. No public financial filing. The desk says so where the numbers are missing.
Petition
The desk does not send the letter. Copy it, sign your name, and take it to the person who can act.