Answer the post with the measure.

These are the American promotional accounts for the companies already on this desk, and the reviewers whose posts actually move a title. Paste what they wrote. The desk looks for a title it has already scored. If it finds one, it drafts the reply. It does not post it.

The hour

This is the order. It runs once an hour. It does not post until an X account for this desk is connected. Until then it leaves the reply and the card ready.

Read every handle on this page. Search X for posts from those accounts in the last hour only. Skip reposts with no words of their own.
Name the title the way the box below does. A whole name. A one-word title only if it is quoted or at least eight letters. The longer name wins. If no scored or nameable title is in the post, stop. Do not guess.
If this desk has already measured it, use that review. Do not write a second one.
If it has not been measured, read a published synopsis. Score it only when the public story can carry eight measures, a verdict, two paragraphs, and one charge. If the story is too thin, leave it and say so. Do not invent the plot.
Write the reply in one post. Name them. Give the score. Give one sentence of the verdict. Link to the review on Live Historic.
Make the card at /card/h.slug. It is always the same picture: the poster in the ring, the number on the ring, the title, one sentence, and the green band that says Now you know. Attach that picture. Do not design a second kind of card.
Attach that card to the reply so the preview is the meter, not a bare poster. One reply to a post. Never a second reply to the same post. Never a reply to a house that did not name a title.

How a title gets named

Paste the post, or the link to it. A link to a status also keeps the reply attached to that post.
The desk looks for a scored title as a whole name, not a piece of one. A one-word title has to be in quotes, or at least eight letters, so “It” and “Up” do not fire on ordinary sentences.
If two names are in the post, the longer one wins. “The Lord of the Rings” beats a shorter title sitting inside it.
A post counts as promotion when it also says the thing is streaming, in theaters, a trailer, a premiere, a season, or out now. A bare mention is still answerable. It is marked as a mention, not a push.
The reply is the score, one sentence of the verdict, and the link to the review. You send it.

The postWho to answer, if the link did not say

The companies

American accounts only. A regional Netflix account in another country is not on this list.

Netflix

The largest streaming shelf on the desk.

@netflixThe US account. This is the one to answer.
@NetflixFilmFilm premieres.
@NetflixGeekedGenre and franchise posts.
@NetflixIsAJokeComedy.
@NetflixFamilyWhat they aim at children.
@StrongBlackLeadTheir own vertical for Black stories.

Prime Video

The most titles on this desk.

@PrimeVideoThe US promotional account.
@AmazonStudiosThe studio arm, now under Amazon MGM.

Disney+

Disney, Pixar, Marvel, and Star Wars.

@DisneyPlusThe service.
@DisneyThe company.
@DisneyStudiosWalt Disney Studios.
@DisneyAnimationThe animated features.
@PixarPixar.
@MarvelStudiosMarvel.
@starwarsStar Wars.
@NatGeoNational Geographic, on the same shelf.

Hulu

A Disney shelf, with FX and ABC beside it.

@huluThe service.
@FXNetworksFX originals that land on Hulu.
@ABCNetworkBroadcast, then Hulu.

HBO

A few titles. The account still posts the whole slate.

@HBOThe network.
@StreamOnMaxHBO Max. X would not let them take the name back.

Paramount

Pictures and Paramount+.

@ParamountPlusThe service.
@ParamountPicsThe studio.
@CBSThe broadcast network on the same lot.

Peacock and Universal

Peacock, Universal, and Focus.

@peacockThe service.
@nbcNBC, which feeds it.
@UniversalPicsThe studio.
@FocusFeaturesFocus Features.

Apple

Apple TV, the App Store, and Apple Music.

@AppleTVThe service, posted from the US.
@AppStoreGames and apps scored on the desk.
@AppleMusicThe music shelf.

Warner Bros.

The pictures account, separate from HBO.

@wbpicturesWarner Bros. Pictures.

Sony

Sony and Columbia.

@SonyPicturesThe US studio account.

Hallmark

The channel.

@hallmarkchannelThe US channel.

Acorn

A US company posting British shows.

@AcornTVThe American account.

A24

One title. They post everything themselves.

@A24The company.

YouTube

The site, and the channels this desk has scored.

@YouTubeThe company.
@YouTubeCreatorsThe promotional desk for channels.
@MrBeastScored on this desk.
@MarkRoberScored on this desk.
@msrachelMs Rachel. Scored on this desk.

Music services

The same songs, five shelves.

@SpotifySpotify.
@amazonmusicAmazon Music.
@pandoraPandora, US.
@YouTubeMusicYouTube Music.

Kindle and Google

Books and the Play store.

@AmazonKindleKindle.
@GooglePlayGoogle Play.

The twenty largest review desks

Added beside the accounts already on this page. Same rule. If the post names a title this desk has scored, answer with the measure.

@IGN · IGN. The largest review desk on this list. Film, television, and games.
@RollingStone · Rolling Stone. Reviews the film and the record.
@VanityFair · Vanity Fair. Publishes the review and the set piece.
@empiremagazine · Empire. A review in every issue. British, read in America.
@ebertchicago · Roger Ebert. The archive, and the critics who still write under the name.
@screenrant · ScreenRant. A review on the day a title opens.
@ringer · The Ringer. Recaps and reviews, written for the week it airs.
@TheCriticalDri2 · The Critical Drinker. A large reviewer. The handle is the one X gave him.
@TheAVClub · The A.V. Club. Reviews and recaps.
@Nerdrotics · Nerdrotic. A large American reviewer. Note the s on the handle.
@NewRockstars · New Rockstars. Breaks down the film and the episode.
@CinemaBlend · CinemaBlend. Reviews and the weekend write-up.
@redlettermedia · Red Letter Media. Half in the Bag and Best of the Worst.
@metacritic · Metacritic. Posts the gathered score. Answer with the Living Meter.
@TVLine · TVLine. The television desk. A premiere post is a promotion.
@HollywoodHandle · The Hollywood Handle. Posts the score often enough to answer.
@slashfilm · /Film. Reviews, since 2005.
@TheFilmStage · The Film Stage. Reviews and the festival note.
@screenjunkies · Screen Junkies. Honest Trailers. The joke is still about a real title.
@CommonSense · Common Sense Media. Age-based reviews. The closest public desk to a family measure.

Also worth answering

These are not the companies. They are the American desks and reviewers whose posts send people to a title. Same rule. Match the name. Answer with the measure.

@RottenTomatoes · Rotten Tomatoes. The score they are trying to replace. Reply when they post a title this desk has measured.
@IMDb · IMDb. The title page most Americans open first.
@Letterboxd · Letterboxd. Where a film gets talked about after the weekend.
@Variety · Variety. Trade. A premiere post is a promotion.
@THR · The Hollywood Reporter. Trade.
@DEADLINE · Deadline. Trade. They post the trailer the day it drops.
@EW · Entertainment Weekly. The consumer desk.
@vulture · Vulture. Reviews and recaps.
@IndieWire · IndieWire. Reviews.
@DiscussingFilm · DiscussingFilm. Large. Not a US company, but American timelines carry it.
@FilmUpdates · Film Updates. Posts the trailer and the poster. Match the title in the text.
@ChrisStuckmann · Chris Stuckmann. A large American reviewer.
@JeremyJahns · Jeremy Jahns. A large American reviewer.
@GraceRandolph · Grace Randolph. Reviews and box office, aimed at the US weekend.
@JohnCampea · John Campea. A daily American film show.